Answers

The questions people ask before they spend a dollar on ads, answered in plain English. No jargon, no theory, no sales call.

How much do ads cost? — There is no set price. You choose what you spend a day, and the ad auction decides what each click or sale cos...
What is a good cost per lead? — A good cost per lead is any number below what a lead is worth to you. There is no universal figure - $5 is ter...
What is a good ROAS? — ROAS means return on ad spend: the sales an ad made divided by what you spent on it. A 4x ROAS means $4 back f...
What are retargeting ads? — Retargeting ads - the come-back ad - are shown only to people who already visited your site, watched your vide...

The whole system

Ads That Pay For Themselves teaches the offer, the three ads and the numbers, in order.